In 2020, we are seeking a global collaboration with designers who share the same philosophy and unique design style to create an independent brand, and plan to conduct trial sales in the designer’s home country.

In 2021, “Yureti” emerged and received high praise for its first selling point in Japan. We have finally taken a crucial first step towards our goal of establishing a new sports brand on the international stage.

In the past few years, “Yureti” – a auspicious beast carrying beautiful blessings, has braved thorns and traveled through the jungles of the world. Now it carries more hope and strength, tirelessly rushing to every corner of the world. Just to accompany the most important people, ‘to create, to change, to love, to forge ahead’.

With the experience of creating a brand, we gradually understand that we don’t just want to be a brand. But rather, they are more committed to establishing a stable and long-lasting relationship with people, 10 years, 20 years, 50 years, or even longer. Only by remembering that ‘born from the heart’ can we always’ forge ahead ‘.